Perfect your brand image and target audience.Īt this point, you may want to revisit your brand image and target audience. If you’re an up-and-comer, they’ll be more likely to respond positively to your conversation starters or your proposals to collaborate on content.Ĩ. Next up, you’ll want to find at least a handful of influencers already in your industry and start networking with them (if you haven’t already). Find existing influencers and network with them. In most cases, your answers will remain published indefinitely, and could, over time, provide a decent stream of traffic to your social profiles and blog. If you can, include a link back to your blog as a citation (for both referral traffic and SEO value), and encourage people to follow you for more advice. These are places where people ask lots of questions - such as Quora - which gives you the perfect opportunity to give detailed answers and show off your expertise. Go beyond social media and start getting involved on forums related to your areas of expertise. This makes people more invested in your brand, and gives you more visibility, as you'll be connected to their followers, too. For that, you’ll need to start (and get involved in) social media conversations.Īsk your followers about their opinions on various industry events, or ask them what they do in response to common industry problems. Only active authorities generate enough interest to propel them to “influencer” status. For help with this step, see 101 Ways to Get More Social Media Followers.
It’s possible, of course, to build a giant social media following without spending a dime, but it certainly doesn’t hurt to invest money into ads to obtain likes and followers. Related: Why Brands Big and Small Continue to Fail at Influencer Marketing Getting more followers on social media channels is either going to be time-consuming, or expensive, depending on what route you take. You won’t be taken seriously as an influencer unless you have the numbers to back up your credibility. You’ll be syndicating this content through your social media channels, and using it as fuel to generate interest in your personal brand (and giving your users somewhere to go as a call to action).
To start, aim for at least one post per week, preferably two, and make sure that most of your content is evergreen (meaning it’s going to be relevant for more than a month or two). Once you have your blog in place, you’ll need to start writing/producing and publishing new material actively.